Kyle Hunter — Digital Marketing

Case Studies

When theory becomes practical

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The Taypot

Old Hill, Cradley Heath, Birmingham

Complete marketing transformation for a local cafe. Menu redesign, brand identity overhaul and delivery platform launch.

+25%

Profit margins

+22%

Foot traffic (1 month)

View case study

🏗️

FLR Group

Solihull, West Midlands

Digital marketing, internal communications and AI-driven workflow automation for a multi-department flooring group.

Departments connected

Workflow integration

View case study

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Sip Shack

Birmingham & London

Brand growth, B2B sales strategy and event marketing for an exotic drinks brand rooted in West Indian culture with national reach.

B2B

Retailer outreach

National expansion

View case study

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The Taypot — Marketing Transformation

Video Content

Before & After

Before

After

The Taypot

Old Hill, Cradley Heath, Birmingham

A local cafe with a loyal following but struggling to grow footfall and convert passing trade. The existing menus were one-dimensional and dated. Online presence was minimal. They needed a complete rethink of how they presented themselves to customers, both in-store and digitally.

Menu redesign

Rebuilt the food platform menus around choice architecture. Instead of flat lists, each item was broken into steps so customers could build their own meal. Similar to Subway's model but tailored for a cafe setting. This approach increased average order value and lifted profit margins by 25%.

Brand identity overhaul

Redesigned the physical menus from scratch. Added colour, a map showing the location and clear branding throughout. The new menus were designed to be posted through doors and left in community centres, turning every print run into a local marketing campaign.

Delivery platform launch

Set up and optimised their presence on Just Eat, Deliveroo and Uber Eats. Handled the menu structuring, photography direction and platform strategy to open up an entirely new revenue stream the business didn't have before.

Social media & content

Created video and photo content that generated over 150k views from a single £50 campaign. Built a local social presence that turned online attention into real foot traffic, with a 22% increase in one month.

+25%

Increase in profit margins

New delivery platforms launched

150k+

Views from a single £50 campaign

FLR Group — Digital Marketing & Internal Communications

Video Content

FLR Group

Solihull, West Midlands

A multi-department flooring company with poor interdepartmental communication and an underutilised digital presence. Departments were siloed, internal morale needed lifting, and the business had no structured approach to digital marketing or workflow automation.

Digital marketing assets

Created marketing materials for both internal use (office TVs, brochures) and online advertising across Google, Facebook and LinkedIn. Built a consistent visual identity that worked across every touchpoint, from recruitment posts to video content.

Internal communications

Fostered relationships between departments that had poor communication, described by the team as "a breath of fresh air." Organised social events including a World Cup screening and summer BBQs to break down silos and build real connections across the business.

AI workflow integration

Implemented AI-powered automation between Monday.com and WhatsApp, streamlining project management communications. Set up CSAT surveys for direct job performance reviews, giving the business real-time feedback on service quality.

Team player mentality

Stepped in as a floor fitter when the team needed an extra pair of hands, demonstrating the adaptability and team-first attitude that defined the working relationship. Not just a marketer — a genuine part of the team.

Departments connected

Monday.com × WhatsApp automation

CSAT

Direct performance feedback system

Sip Shack — Brand Growth & Sales Strategy

Sip Shack

Birmingham & London

An exotic drinks brand rooted in West Indian culture, looking to scale from direct-to-consumer sales into wholesale partnerships and national retail distribution across England and Scotland.

B2B sales & outreach

Led outreach to independent retailers, communicating product value, cultural positioning and commercial potential. Designed and delivered sales presentations and pitch decks to business owners, positioning the brand as a scalable emerging product.

Brand identity & design

Contributed to brand design and visual identity, ensuring consistency across pitches, events and retailer discussions. Built a cohesive look that reflected the brand's West Indian roots while appealing to a broader UK market.

Event marketing

Researched and coordinated event-based selling opportunities including London Carnival and Bristol Carnival. Designed physical event stalls to maximise brand visibility, customer engagement and on-site sales.

Growth strategy

Supported strategic discussions around scaling the business, including the shift from direct-to-consumer sales to wholesaler partnerships. Developed a strong execution mindset, turning ideas into action quickly and refining them through real consumer feedback.

B2B

Retailer outreach nationwide

Major carnival events coordinated

D2C→B2B

Strategic pivot to wholesale